Marketing your photography is an art. This section covers one of the most important subjects, which cannot be overlooked. It is idealistic to think you will find someone to market your work for you. This does happen, but your relationship with that person, a sales representative, may be very difficult. I have not heard many success stories. So, I suggest you mange your own marketing department. It is one thing to get advice; it is another to be on top of it yourself. Some of the sales reps have multiple photographers that they represent. Imagine your rep going to a potential client to sell your idea and they show the client your portfolio as well as five other photographers that they represent. Your chance for getting the job just went down to 20%; not the odds you would want to have! If you are totally against doing any selling, hiring a rep will be the route you will have to take, despite the pitfalls. If you would like to do your own marketing, there are several good ideas listed in the lessons to follow that will guide you into a successful business.
These lessons discuss different ways to look for clients, as well as, how to approach them. They reveal places that list multiple clients according to the kinds of work they do. Three direct mail marketing ideas are also included to get you started.

Don't forget with each lesson the
button allows you to get help. This feature alone is worth 10 times the value you are paying for the lessons.